Sofia Gonet is an Argentine content creator, entrepreneur, fashion personality, and television figure best known by her nickname, “La Reini.” She built her public profile through TikTok and Instagram, where she became known for fashion, beauty, lifestyle, restaurant, travel, and everyday-content videos. Her social-media career later expanded into business ventures and television appearances.
Born on March 20, 1999, Sofia Gonet is 27 years old in 2026. She was born and raised in Ramos Mejía, Buenos Aires Province, Argentina, and later became one of Argentina’s recognizable digital personalities. Her career reached another level when she competed on MasterChef Celebrity Argentina and advanced to the final, before becoming involved with Telefe’s 2026 edition of Popstars as a digital host.
Quick Facts About Sofia Gonet
| Information | Details |
|---|---|
| Full Name | Sofía Gonet |
| Known As | La Reini, Sofi Gonet |
| Date of Birth | March 20, 1999 |
| Age | 27 years old |
| Birthplace | Ramos Mejía, Buenos Aires Province, Argentina |
| Zodiac Sign | Pisces |
| Nationality | Argentine |
| Education | Marketing studies |
| Profession | Content creator, influencer, entrepreneur, television personality |
| Famous For | Fashion, lifestyle and social-media content; MasterChef Celebrity Argentina |
| Relationship Status | Has publicly discussed relationships and dating life |
| Known Projects | Iconic, Finjamos Demencia, MasterChef Celebrity Argentina, Popstars |
Who Is Sofia Gonet?
Sofia Gonet is an Argentine influencer and entrepreneur who became widely known online under the name La Reini. Her content focuses heavily on fashion, beauty, luxury lifestyle, travel, restaurants, shopping, personal stories, and entertainment.
Unlike personalities who became famous through traditional television first, Gonet established her audience through social media. She began publishing on TikTok in 2020 and gradually turned her online presence into a full-time career.
Her popularity has also allowed her to move beyond sponsored content. She has developed fashion and fragrance projects and later appeared on mainstream Argentine television. In 2026, her profile expanded further through MasterChef Celebrity Argentina and Popstars.
How Old Is Sofia Gonet?
Sofia Gonet was born on March 20, 1999, making her 27 years old as of 2026.
Her birthday falls under the zodiac sign Pisces. She celebrated her 27th birthday in March 2026, the same year in which her television career received significant attention following her appearance in MasterChef Celebrity Argentina.
Where Was Sofia Gonet Born?
Sofia Gonet was born in Ramos Mejía, a city in the Buenos Aires metropolitan area of Argentina. She has spoken about growing up there and has frequently connected her early life to the experiences that shaped her personality and ambitions.
Ramos Mejía remained an important part of her story even after she became successful online. Her childhood and adolescence have been discussed in several interviews, particularly when she has talked about her early desire for attention, fashion, entertainment, and eventually becoming famous.
Sofia Gonet’s Early Life and Family
Gonet grew up in Ramos Mejía as an only child. Her parents were involved in her upbringing, and her mother, Milena, later became part of the support system surrounding her professional career.
From a young age, Sofia was interested in clothing, appearance, performance, and being in front of people. She has recalled enjoying fashion from childhood and imagining herself in the entertainment world long before social media became her career.
Her adolescence was more complicated. She has openly discussed experiencing bullying and going through a rebellious period. These experiences became part of the personal story she later shared with her audience.
Rather than keeping her early struggles separate from her public identity, Gonet eventually incorporated parts of her personal journey into her content and interviews.
What Did Sofia Gonet Study?
Sofia Gonet studied Marketing while she was beginning to consider what she wanted to do professionally. However, she eventually realized that a conventional career path did not feel like the right direction for her.
Her studies still proved useful once she began working professionally on social media. Understanding audiences, communication, branding, and consumer behavior can be especially valuable for a creator who works with companies and develops personal businesses.
Gonet has also described herself as someone who learned extensively about fashion through independent study, including books, documentaries, and online courses.
How Did Sofia Gonet Become Famous?
Sofia Gonet started creating content on TikTok in November 2020. Her early success came partly from restaurant reviews and lifestyle videos.
One of the important turning points came when a restaurant-review video attracted a surprisingly large audience. That experience encouraged her to continue creating content and experiment with different subjects.
Over time, her videos expanded beyond reviews. She began sharing fashion inspiration, shopping trips, daily routines, beauty content, travel experiences, styling ideas, and personal stories.
Her distinctive online personality eventually became closely associated with the nickname La Reini. The name became part of her relationship with her audience and the way she addressed her followers.
Instead of building her audience around one narrow topic, she developed a lifestyle-oriented brand combining fashion, humor, luxury, beauty, food, travel, and personal storytelling.
Sofia Gonet’s Social Media Career
Social media remains the foundation of Gonet’s career.
Her TikTok presence helped introduce her to a large audience, while Instagram became an important platform for fashion photography, brand collaborations, lifestyle content, and personal updates.
Her popularity also attracted major commercial partnerships. She has worked with brands in beauty, fashion, and luxury, including campaigns connected with international names.
One reason her online career became commercially significant was her ability to connect with an audience beyond simple follower numbers. Brands were interested not only in her reach but also in the response generated by her recommendations and content.
By 2025 and 2026, her audience had grown into the millions across social platforms, making her one of the more visible Argentine influencers of her generation.
Sofia Gonet’s Fashion and Beauty Career
Fashion has been one of the strongest themes throughout Gonet’s career.
She regularly discusses clothing, styling, beauty products, shopping, luxury brands, and trends. Her interest in fashion existed before she became a major influencer, and she has described fashion as one of the areas she studied independently.
Her online work eventually developed into collaborations with fashion and beauty companies. She has worked with recognizable luxury and beauty brands and has participated in fashion-related media appearances.
Her style is also part of her public identity. Rather than presenting herself only as a conventional fashion expert, she combines styling with humor, lifestyle content, and personal commentary.
What Is Iconic, Sofia Gonet’s Clothing Brand?
Iconic is a clothing venture associated with Sofia Gonet. The brand was created around accessible wardrobe pieces, including basics and tailored clothing.
The business reflected a long-standing ambition of Gonet’s. She had attempted to enter the clothing business at a younger age with a showroom called Las Narcisas, although that early project did not succeed.
Years later, she returned to the idea with Iconic. Her existing online audience helped give the new venture a substantial launch platform.
The project demonstrated an important development in her career: she was no longer relying exclusively on social-media advertising and brand collaborations but was using her audience to build businesses of her own.
What Is Finjamos Demencia?
Finjamos Demencia is a perfume project connected with Sofia Gonet. It was developed as part of her expansion into the beauty and fragrance industry.
The fragrance was marketed under the broader So Iconic concept. Its first production run reportedly sold out quickly, demonstrating the commercial strength of Gonet’s community.
The project also showed how her personal brand could be translated into physical products. Her fashion content, beauty interests, and entrepreneurial ambitions all became connected through the venture.
Sofia Gonet on MasterChef Celebrity Argentina
One of the biggest developments in Sofia Gonet’s career came when she joined MasterChef Celebrity Argentina for the 2025–2026 season.
The program introduced her to an audience beyond social media and allowed viewers to see a different side of her personality. Instead of creating short fashion or lifestyle videos, she had to compete in a demanding cooking competition.
During the competition, Gonet earned multiple medals for her dishes and progressed through the later stages of the program.
Her cooking journey eventually took her to the grand final alongside influencer Ian Lucas. The two became the final contestants competing for the season’s title.
Ian Lucas ultimately won the competition on March 19, 2026, while Gonet finished as the runner-up.
Her performance nevertheless became an important part of her television career because it demonstrated that her public identity was no longer limited to social-media influencing.
What Happened to Sofia Gonet in the MasterChef Final?
Sofia Gonet reached the final of MasterChef Celebrity Argentina 2025–2026 alongside Ian Lucas.
The final involved a multi-course cooking challenge, with both finalists preparing dishes for the judges. After the final evaluation, Ian Lucas was announced as the winner.
Gonet’s appearance in the final gave her one of the most significant television moments of her career and further increased her visibility outside digital platforms.
Sofia Gonet and Popstars
In 2026, Sofia Gonet continued her television career by becoming associated with Popstars, Telefe’s music reality format.
For the new edition, she took on a digital host role, helping connect the television program with its online audience. Her position suited her existing experience as a creator who understands social-media trends, short-form video, and digital communities.
The program premiered in August 2026, with Gonet appearing as part of the digital side of the production.
Her involvement with Popstars represents another step in her transition from being primarily an internet creator to becoming a recognizable television personality.
Who Is Sofia Gonet’s Partner?
Sofia Gonet has publicly discussed her relationships and dating life, but her romantic history has attracted considerable attention because of her public profile.
She was previously associated romantically with Homero Pettinato, an Argentine media personality. Their relationship later ended, and both became the subject of public discussion surrounding their time together.
Gonet has also spoken about relationships in interviews, including difficult experiences from her past. Because her relationship status can change over time, older reports should not automatically be treated as confirmation of her current partner in 2026.
Does Sofia Gonet Have Children?
There is no reliable public information establishing that Sofia Gonet has children. Her public career has primarily focused on her work as a content creator, entrepreneur, fashion personality, and television figure.
She has discussed family, relationships, and personal experiences publicly, but motherhood has not been a central part of her public biography.
What Is Sofia Gonet’s Net Worth?
Sofia Gonet’s exact net worth has not been publicly confirmed.
Her income sources include social-media partnerships, brand collaborations, entrepreneurial projects, fashion-related work, and television appearances. She has also developed her own commercial products, including clothing and fragrance.
Because influencer earnings can vary substantially from year to year and private business finances are generally not disclosed, online net-worth figures should be treated as estimates rather than verified financial facts.
Sofia Gonet’s Height and Physical Details
Sofia Gonet’s exact height has not been reliably established through an authoritative public source.
She is widely recognized for her fashion-focused content and distinctive personal style, but physical measurements should not be treated as confirmed unless she or a reliable official source provides them.
Where Is Sofia Gonet Now in 2026?
As of 2026, Sofia Gonet remains active as a content creator, entrepreneur, and television personality.
Her year has included major television exposure through MasterChef Celebrity Argentina, where she reached the final, followed by her role as a digital host on Popstars.
She also continues to maintain her social-media presence, particularly around fashion, lifestyle, beauty, travel, and entertainment.
Her career in 2026 therefore extends well beyond the TikTok platform where her public rise began.
Why Is Sofia Gonet Called La Reini?
Sofia Gonet is widely known online as La Reini, a nickname that became associated with her content and the way she communicates with her followers.
The name became an important part of her online identity during her rise on social media. Her audience is often referred to as “Reinis,” creating a recognizable community around her personal brand.
This identity helped distinguish her content from conventional fashion or beauty accounts because she combined lifestyle recommendations with a strong personality and direct communication style.
Sofia Gonet’s Career Evolution
Sofia Gonet’s career can be divided into several major stages:
- Early ambitions: She developed an interest in fashion, entertainment, and public visibility during childhood.
- Marketing studies: She pursued studies in Marketing while considering her future career.
- TikTok breakthrough: She began creating TikTok content in 2020 and gained attention through reviews and lifestyle videos.
- Influencer career: Fashion, beauty, travel, restaurants, and personal content became the core of her social-media work.
- Entrepreneurship: She launched the clothing brand Iconic and later expanded into fragrance with Finjamos Demencia.
- Television: She joined MasterChef Celebrity Argentina and reached the final.
- Digital hosting: In 2026, she became part of Popstars in a digital-hosting role.
This progression shows how Gonet transformed an online audience into a broader entertainment and business career.
Frequently Asked Questions About Sofia Gonet
Who is Sofia Gonet?
Sofia Gonet is an Argentine content creator, entrepreneur, fashion personality, and television figure. She is best known online as La Reini and became popular through TikTok and Instagram content focused on fashion, beauty, lifestyle, travel, food, and personal experiences.
How old is Sofia Gonet?
Sofia Gonet was born on March 20, 1999. She is 27 years old as of 2026. Her birthday makes her a Pisces, and she was born in Ramos Mejía in the Buenos Aires metropolitan area of Argentina.
When was Sofia Gonet born?
Sofia Gonet was born on March 20, 1999. Her birth date has been widely reported in public biographical information, and she celebrated her 27th birthday in March 2026.
Where is Sofia Gonet from?
Sofia Gonet is from Ramos Mejía, Buenos Aires Province, Argentina. She grew up there and has frequently discussed her childhood and adolescence in interviews. She later moved within the Buenos Aires area as her career and lifestyle changed.
What does Sofia Gonet do?
Sofia Gonet works as a content creator, influencer, entrepreneur, and television personality. Her work covers fashion, beauty, travel, food, lifestyle, entertainment, brand partnerships, and digital media. In 2026, she also worked as a digital host for Telefe’s Popstars.
What is Sofia Gonet famous for?
Sofia Gonet is famous for her social-media persona La Reini, her fashion and lifestyle content, her entrepreneurial projects, and her television appearances. She became especially prominent after competing in MasterChef Celebrity Argentina and reaching the final in 2026.
Was Sofia Gonet on MasterChef Celebrity?
Yes. Sofia Gonet competed in MasterChef Celebrity Argentina during the 2025–2026 season. She advanced through the competition and ultimately reached the final against Ian Lucas. Lucas won the title, while Gonet finished as the other finalist.
Does Sofia Gonet have a clothing brand?
Yes. Sofia Gonet is associated with Iconic, a clothing venture developed around wardrobe basics and tailored pieces. The business was part of her move from influencer work into entrepreneurship and allowed her to turn her fashion interests into a commercial project.
What is Sofia Gonet’s net worth?
Sofia Gonet’s exact net worth has not been publicly confirmed. Her income is connected to several professional areas, including brand partnerships, social-media work, business ventures, fashion projects, and television. Online net-worth figures should therefore be considered unofficial estimates rather than verified financial information.
What is Sofia Gonet doing now?
In 2026, Sofia Gonet continues working as a digital creator and entrepreneur while expanding her television career. Following her appearance on MasterChef Celebrity Argentina, she became involved with Telefe’s Popstars as a digital host, combining her television presence with her experience in social media.
Conclusion
Sofia Gonet has developed from a young woman interested in fashion and entertainment into a prominent Argentine digital creator, entrepreneur, and television personality. Known widely as La Reini, she built her audience through TikTok and Instagram before expanding into clothing, fragrance, television, and other media projects.
Her appearance in the final of MasterChef Celebrity Argentina and her 2026 role on Popstars represent important stages in that evolution. For audiences searching for Sofia Gonet today, her story is no longer limited to social media: she has built a broader career around fashion, digital entertainment, entrepreneurship, and television.
